How to productize any skills?

Key Takeaways

• Any skill that's asynchronous and remote-friendly can be turned into a productized service.
• You don't have to limit yourself to design---think copywriting, coaching, social media management, or even landscaping with the right system in place.
• Niching down can make your offer more valuable to a specific audience (e.g., focusing on AI startups, YouTubers, or local businesses).
• A simple monthly subscription model with clearly defined tasks, deadlines, and deliverables is often easier to sell and manage.
• Pricing evolves: Start low if you're unsure, then raise rates later as your service and reputation grow.

Detailed Breakdown

Moving Beyond Design-Centric Models

Let's address the elephant in the room: many productized services today revolve around design subscriptions, thanks to high-profile success stories like DesignJoy. And, honestly, it works. A typical playbook is a monthly fee, "unlimited" tasks (but only one or two in progress at any given time), and communication strictly via chat or comments---no time-consuming calls.

But productized services don't have to be design-only. If your skill can be done remotely and asynchronously, there's a good chance you can productize it.

Real Examples from Orchestra Users

I've seen people productize skills you'd never expect:

• Copywriting: Unlimited content subscription, one article at a time for a specific niche.
• Social Media Management: Post creation, scheduling, and basic engagement for busy clients.
• Virtual Chief of Staff: Handling daily tasks and strategic to-dos for multiple CEOs at once.
• SEO Optimization: Keyword research and 20--30 blog posts per month---delivered in easy chunks.
• Landscaping: A blend of digital planning and physical visits, proving nearly any service can be packaged creatively.

In each case, the approach is the same: regular "mini-deliveries" until the task is done, then move on to the next.

A Quick Exercise to Define Your Productized Service

If you're still unsure how to shape your offering, take five minutes to do the following:

1. List Two Core Skills

   • For example, graphic design or content writing---anything you're truly good at.

2. Identify a Repeatable Task

   • Ask yourself: "What's one service I can deliver consistently and reliably?"
   • Instead of plain "graphic design," think: "Unlimited social media graphics" or "Weekly logo revisions."

3. Define Your Ideal Customer

   • Who benefits most from this service? (e.g., small business owners needing social media content, tech startups wanting blog posts, etc.)

4. Set a Clear Outcome

   • Make it appealing and time-saving: "Get ongoing design support to keep your brand fresh on social media."

5. Consider Your Pricing

   • Don't stress about starting "too low." You can always raise prices once you prove your value. Take DesignJoy, for example; it began around a few hundred dollars a month and now runs well into the thousands.

If you want feedback or want to bounce ideas, send me a DM on X or hop into our Discord server. We can jam together to refine your scope and pricing.

Why This Works

By committing to small, frequent deliverables, you avoid massive projects that drag on for months. Plus:

• Clients enjoy predictable monthly costs.
• You enjoy prepaid revenue and a consistent workflow.
• It's easier to scale: once your processes are streamlined, you can take on more clients without sacrificing quality.

That wraps up this lesson. Next, we'll talk about how to easily create a productized service---taking all these ideas and turning them into a system that runs smoothly.