25 Best Productized Service Examples For Successful Business
When you think about using agency management software, you probably picture a tool that helps you manage and automate your daily tasks. However, there's so much more to it. For instance, with the best agency management software, you can move beyond traditional approaches to service delivery and explore new, innovative ways to grow your agency.
This guide will cover productized services and look at examples to illustrate their work. You’ll discover how agency management software can help you create, market, and automate productized services to help you grow your business.
Benefits of Productized Services
Productizing your service is an excellent way to boost sales. By simplifying the customer journey, you will make your business more sustainable. Productized services allow enterprises to forecast revenue and plan operations accurately. Predicting profits and cash flow becomes more accessible with a standardized offering and pricing.
When a service is productized, the sales, usage metrics, and other key performance indicators become more transparent and more accessible to track. This enables better data-driven decision-making. Additionally, productizing a service makes it more scalable, as the delivery and fulfillment processes can be systematized and automated. This supports business growth.
Increase Efficiency and Productivity
Productized services will help increase your business’s productivity. By offering a limited, well-defined set of services, your business can streamline operations and improve efficiency, leading to greater productivity for your team.
With a productized services model, your team can focus on refining and optimizing a specific set of offerings rather than constantly adapting to new client requirements. This can lead to more efficient and streamlined operations.
Scale with Ease
Another main benefit of productized services is scaling. It helps you scale your business easily. With business analytics, scaling a productized service business is easy. By closely monitoring critical metrics like customer acquisition cost, customer lifetime value, churn rate, etc., you can identify opportunities to optimize and expand your reach.
Productized services often have more flexible and scalable pricing models, such as per-user or per-feature pricing. This can allow you to serve customers of different sizes and needs, further expanding your potential market.
Speed Up Payments
With set scopes and prices, productized services streamline the billing and payment processes, lowering administrative costs and enhancing cash flow. Consulting firms can use these tactics to improve customer engagement, optimize operations, and achieve long-term growth.
Furthermore, with a productized approach, businesses can invest in streamlining processes and developing robust systems to ensure reliable service delivery. This can reduce the likelihood of delays or errors.
Lower Churn Rates with Productized Services
Productized services can be an effective way for businesses to reduce customer churn rates. These services offer a standardized, repeatable service package well-defined in scope, pricing, and delivery. This consistency can improve the customer experience and help customers understand the value they are getting. Customers with a positive, consistent experience with a productized service are less likely to churn and more likely to continue renewing.
The predictability and reliability of the service offering can increase customer satisfaction and loyalty. Productized services make cross-selling and upselling additional products or service tiers to existing customers easier. This can help drive higher customer lifetime value and reduce churn.
Improve Customer Experience with Productized Services
Improving customer experience is one of the main benefits of productized services, which is a beneficial strategy for businesses. Productized services offer a standardized and consistent service experience, which helps set clear customer expectations. This predictability can make the customer journey smoother and more transparent.
These services typically have clear, predefined pricing structures, which can help customers understand and budget for the services they need. This transparency reduces surprises and builds trust.
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How to Build A Productized Service
1. Use Orchestra
Orchestra helps you launch your productized service effortlessly with its all-in-one growth toolkit. Designed for creatives ready to scale, Orchestra delivers a branded, white-labeled client portal, task management, and real-time analytics with no coding needed—just your Stripe account.
Whether you’re a designer, developer, or copywriter, Orchestra streamlines your workflow, letting you collaborate with clients seamlessly while maintaining a private workspace with your team. Add integrations like Slack and webhooks to customize your setup and deliver a branded experience. Elevate your service with a platform built to grow alongside you. Try Orchestra for free to develop your productized service today.
2. Focus on a niche
A focused niche allows your brand to shine because you can become an industry expert. What could be better than knowing you’re the one-time speed optimization services expert? It makes it easy to find potential clients as you know how to speak to them. And it’s easier to bundle your services, set your prices, and sell them. That being said, not everyone is running an established agency. Some are starting fresh, so you might have to do market research first to reach potential customers.
3. Understand your client's needs
If you don’t know what could help your clients, research is necessary to find out what they fear, what they want, and what could help make their businesses more competitive. With the data collected, you can create ideal customer profiles. Then, look at your past invoices, identify missed opportunities, and eliminate services nobody seems to be going crazy for. You can also use customer experience management software platforms, which offer great tools to better connect with clients and understand their needs. As a service business owner, providing value to your clients is essential; you can’t offer real value without knowing their needs. Your service offering should be a packaged solution to those needs.
4. Set yourself apart
Earlier, I mentioned that you might have to do market research. The pitfall many productized service providers fall into is this: they see a competing provider's excellent idea and copy it. Why would a potential client buy your service over the established one? Maybe you’re cheaper, but competing on price is a race to the bottom. Instead, set yourself apart with unique attributes.
For instance, let’s say your service is to create insurance websites. While that is an exciting niche because you set yourself apart from regular designers, why should anyone hire you? Leverage your client testimonials and data, and show prospects that your customers have increased conversion by XY%. Another example is someone selling services for book covers (design, typography, etc.). There are countless book cover experts, but only a few have worked with best-selling authors.
5. Review your metrics
How long has each of your services been offered? How do your current services contribute to my success? Do any of my services need more sales? What makes these services different from my more successful services? Build off these metrics to offer productized versions of already successful services. Revise unsuccessful services to provide a productized version that solves a specific problem.
6. Check your support history
I will scan the inbox of my helpdesk software for reasons clients stopped using my services, any objections, and problems they experienced. I may find shortcomings in my services or the way they’re delivered. For example, suppose I notice customers regularly ask for progress updates. In that case, I can consider implementing a self-service portal where they can see the status of their orders in real time.
7. Ask your best customers for insight
Who are my favorite customers? The ones responsible for a good chunk of my revenue while requiring minimal handholding along the way—I’m sure I have a few clients like that. I can reach out to these clients to find out what attracted them to my agency in the first place and gather insights into bringing in more people like them.
8. Talk to other people in my industry
Only some people in my space are in direct competition with me. I’ll learn a lot about business and my customers just from talking to other service providers they use. It could be through industry forums, Slack groups, or in-person events. By openly sharing ideas and helping others solve their problems, I’ll expose myself to more opportunities, collaborations, and joint ventures in the future.
9. Test your setup & optimize your flow
Last but not least, when everything is set up, run tests—a lot of them. Invite a client into my portal and ask them to purchase services, go through the order process, and give me feedback. Don’t worry; we have a test mode, so payments aren’t live. With the input, I’ll go back to the drawing board until the entire flow is accessible for both existing clients and new prospects. Then, I’ll officially launch my productized service, promoting it via content marketing, social media, and affiliates.
18 Best Productized Service Examples For Successful Business
1. WordPress Speed Optimization
WP Speed Fix specializes in optimizing the speed of WordPress sites. They began their business after discovering that many of their client’s websites loaded in five to ten seconds, which is simply too slow. A big part of their business is to educate customers on why speed is essential, how speed is measured, and why fast hosting is so important. On top of that, WP Speed Fix offers a free side speed audit, which is a great way to capture leads.
2. Online Interior Design & Curation
Laurel & Wolf was a promising e-design company that sadly went out of business five years after its 2014 launch. Luckily, a Canadian duo bought the domain and revived the brand, and they are now running their business on SPP. With the relaunch, the business model also slightly changed.
Laurel & Wolf offers a simple pricing structure consisting of three one-time services. While competitor Havenly’s prices start at just $79, Laurel & Wolf doesn’t want to compete on pricing alone. From the beginning, they recruit talented designers with a commission revenue-share system. With the company's growth potential, designers should stay with them long-term.
3. Testimonial Hero
Testimonial Hero makes getting video testimonials easy for B2B companies. They have expert videographers around the globe so that you can get high-quality videos without travel fees. Their service can be purchased once or as many times as needed for different videos, making this a strong example of a one-time but repeatable productized service.
4. Recording to BlogPosts
Spoke (formerly PodReacher) turns audio recordings into high-quality content that is successful with audiences and search engines. The company focuses on B2B brands who want to repurpose existing content but need more resources. One thing to keep in mind is that this is not a transcription service. While that is a popular productized service category, Spoke doesn’t simply transcribe the audio recordings.
Instead, they create long-form content that preserves and expands upon their clients’ unique voices. Their clients can then publish the content on their blog, use it for guest posts, or create an eBook for lead generation. The pricing structure for this productized service is pretty simple: clients could order the content one at a time or in bulk (with a potential bulk discount). There’s also an opportunity to offer a recurring service that gives clients a certain number of monthly content pieces.
5. Case Study Buddy
When you want to promote your business through case studies, Case Study Buddy helps you with written and video options. Their specialized team provides a few different package options that are set up to be purchased once with all deliverables clearly outlined. This is another repeatable example since a business may want more case studies later or in a different format, making their package options appealing.
6. Amazon Listing Optimization
Many business owners sell their products exclusively through Amazon. Getting those listings seen and clicked on is what they need help with the most. Kenji roi specializes in Amazon listing optimization. They analyze their clients' products, find competing products, and optimize the product descriptions and keywords.
With their years of experience, they know how to adjust the language to target buyers looking to solve an issue or remove a pain point. Besides its listing services, Kenji I roI has expanded its business, offering product photography, PPC management, and even Amazon storefront design. The core business is still focused on Amazon and has yet to show interest in tapping into other stores.
7. Website by Tonight
Website by Tonight connects those who need a Squarespace website with designers who then design the website while screen sharing with the client. Focused on a particular niche (SquareSpace users), Website by Tonight is intended to be a one-time service, helping get to the finished website design in hours, not months.
8. Fish Veterinary Services
Veterinary Services are certainly not what you’d expect in a list of productized services, but one of our clients has pulled this one off quite well. Aquatic Veterinary Services uses SPP so new and existing clients can purchase virtual consultations and recurring pond subscription services to keep their fish healthy. The advantage of productizing a part of your business is that it can be put on autopilot while focusing on other more demanding tasks that require consultations.
9. Theme Valet
Getting a WordPress Theme set up can be challenging so Theme Valet will set up (and even load content) for a low fee. They help people who don’t want to or who just don’t have the time to set up their WordPress theme themselves, and they do it quickly and securely. This is a well-defined, one-time productized service focused on WordPress users' (large) niche.
10. Podcast Production and Editing
Lower Street helps businesses and consultants launch their podcast strategy, content, and promotion. While other companies focus primarily on editing, Lower Street can handle all aspects, from concept to production and launch. What sets this company apart from the competition is that it doesn’t have a pricing page that lets potential clients place orders directly.
Instead, the CTA always leads to a contact form promising a free consultation. This isn’t unusual for higher-priced service providers with a sales/success team that consults prospects. Qualifying leads makes it much easier to ensure they get exactly what they need. Once they can access the client portal, they can probably place new orders.
11. Website Rescues
Website Rescues takes an existing Squarespace or Shopify site and make it feel new again—looking better and running faster than before. They also offer website reviews or a complete setup, giving potential clients a few one-time project options.
12. Small Business Web Design
Many talented web designers are out there, but the ideal design group targets small businesses and nonprofits. They know how important it is to let an expert handle the website to be able to focus on the core business. Notion Design Group offers free consultation calls like many other productized service providers.
However, those convinced by their impressive web design portfolio can purchase services from the pricing page. The choice is relatively easy as there are only two packages. A third one is displayed only in the order form and adds a one-time branding package to the cart. Clients can also choose from various add-on services, such as a simple logo design, custom form creation, or multilingual website creation.
13. 24 Slides
When you want to improve the look and impact of your presentation, 24 Slides has a team of presentation designers ready. You upload the presentation, and they review and revise it. Then, your presentation is ready to download and present. The company has clear parameters for the work and delivery of a one-time service that clients will likely purchase again.
14. Rocking Book Covers
The cover of a book is critical, especially for self-publishing authors. Rocking Book Covers offers complete design services for book covers and has an array of pre-made covers for aspiring authors to choose from. No matter the client's decision, all packages and options are for a fixed fee with clearly outlined deliverables.
15. Facebook Ads for High-Growth Companies
AdPros is a Facebook ad agency focusing on high-growth companies looking to sustain their rapid growth. Unlike other Facebook ad service providers, AdPros has no pricing page. More than that, they only work with select companies they vet via their application form. While they cannot accept all companies, they try to help anyone as much as possible. One of their strategies is to moderate two Facebook groups: one for Facebook ad strategies and another for sharing and analyzing existing ads.
16. Stash Plan by Stash Wealth
With options for individuals or couples, the Stash Plan creates a “personalized financial game plan for HENRYsTM [High Earner, Not Rich Yet].” Stash Wealth has a few options for people who want to take control of their money and their financial future, but the Stash Plan is their one-time service.
17. Scribe Writing
Scribe Writing, formerly Book in a Box, helps clients go from book idea to publication. Their team of experts will help individuals write, edit, and publish their books. They have created clearly outlined packages based on the support needed to publish and distribute a book.
18. Social Media Management
For many, social media is a time-consuming task for which they simply don’t have the resources. 50 Pound Social has productized this niche by offering a simple, monthly recurring social media management service. As the name suggests, the price is just 50 British Pounds, and the basic plan includes five content pieces per week tailored to the unique business needs. An account manager who oversees the client's content strategy is also included.
Those who require more than the introductory service offers can opt for the higher-priced plans, which include Instagram postings and a Facebook Ads campaign. Launch your productized service effortlessly with Orchestra's all-in-one growth toolkit. Designed for creatives ready to scale, Orchestra provides a branded, white-labeled client portal, task management, and real-time analytics, with no coding needed—just your Stripe account.
Whether you’re a designer, developer, or copywriter, Orchestra streamlines your workflow. It lets you collaborate with clients seamlessly while maintaining a private workspace with your team. Add integrations like Slack and webhooks to customize your setup and deliver a branded experience. Elevate your service with a platform built to grow alongside you; try Orchestra for free and develop your productized service today!
6 Best Real-Life Productized Service Examples
1. DesignJoy: A Creative Agency with a Unique Subscription Model
Designjoy is a creative agency that specializes in online content and design. They offer tiered design subscriptions with clear boundaries for each service offering. Their subscriptions allow for generous benefits, including unlimited brands and photos (courtesy of Shutterstock) and a 48-hour delivery schedule.
They have expanded their primary offering (at the time of writing, just under $5000 per month for one request, or just under $8000 for two simultaneous requests) to include an add-on for “Webflow development” to optimize the functionality and UX of existing websites.
This model benefits customers because they only pay for finite jobs, know precisely how much they’ll pay, and know when their work will be delivered. Designjoy can schedule work confidently and maximize revenue by taking on more clients or offering additional services to existing customers.
2. MassCampaigns: Affordable Social Media Ad Services
Advertising companies aren’t known for their affordability. Traditionally, premium campaigns have been delivered at a premium cost. However, the explosion of social media over the last 15 years has shaken things up. A low-cost production can achieve virality and launch a brand or creator into the stratosphere. Recognizing such opportunities, MassCampaigns offers social media ad creation and management services for as little as $399 per month.
They monetize their expertise in placing, optimizing, and managing successful ad placements across eight platforms. MassCampaigns limit their product offering with a specified revision and approval process. There are two subscription tiers with selected personnel, timeframes, and number of ad placements. Clients know precisely what they get for their money without the provider making unrealistic promises.
3. Draftss: Affordable Design Subscriptions with Clear Boundaries
Providing branding, websites, animation, and app creation, graphic design agency Draftss may initially seem to have an unlimited service offering. However, their three subscription tiers clarify what’s being offered for their reasonable monthly rates. Their site explains that designers are shared between clients and that tasks are fulfilled one at a time.
What differentiates tiers is the type of work included. The branding package provides illustrations and design elements only. The experience package adds web and app UI design, motion graphics, and video editing. All tiers offer a one-to-three-day turnaround. Each client receives an initial consultation with a project manager to set scope and expectations and clarify the brief. Multiple possible designs are submitted for client approval to maximize satisfaction (and minimize repeat work). It’s an impressive and highly scalable offering.
4. DesignBro: Productized Services for Diverse Design Projects
DesignBro is an online agency that proudly claims to hire only the top 5% of designers who apply to offer their services through the platform. With this offer, they are selling range and excellence, maximizing their potential client base. DesignBro has pre-priced various potential projects, from logo creation to book covers or website design.
Each project is offered in multiple tiers, and clients can choose a favored designer after browsing individual portfolios. Alternatively, clients can launch a “contest,” which allows designers to pitch for projects competitively. The variety of productized services and range of design talent (over 280 at the time of writing) make this an enticing option for brands seeking a budget solution to a creative task.
5. Podcasting Pro: Productized Services for Podcasts
The increasingly popular world of podcasting has shifted from back-bedroom audio to slick, studio-based video content. This range of creative choices is reflected in Podcasting Pros’ product offerings, which range from audio or video editing to show note writing and transcription, plus excerpt harvesting for social media.
Two primary packages are offered per episode, and a handy “fractional staff” add-on is charged per hour if clients want someone to work on marketing or production-based tasks for their podcast without hiring permanent staff. Cleverly, PostcastingPro demonstrates what a sample piece of audio sounds like before and after they clean it up, reinforcing the excellence clients should expect—the per-episode costing limits mission creep and underlines project scope.
6. DesignPickle: AI for Creative Productized Services
AI and the automations AI enables are changing the creative industries (sometimes for better, sometimes for worse). The blend of human creativity and AI power can create unique offerings when cleverly used, such as in Design Pickle’s productized services. Like Design Bro, they are an online agency pooling creative talent. Unlike Design Bro, they guide design selection using AI to turn a brief into a pre-selected set of innovative elements.
The designer can then use these to generate samples the client will likely appreciate—the design tasks range from motion graphics to social media posts to video production. Project scope is limited by providing finite subscription plans, ranging from $499 per month for simple graphics to motion graphics and presentation design with delivery as Canva files for $1,695. Power Plans are provided for high-volume jobs such as regular social media posts or advertising content.
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Try Orchestra for Free to Grow Your Productized Service Today
The orchestra is designed for creatives ready to scale their productized services. The all-in-one growth toolkit helps you launch your service with ease. Use Orchestra to create a branded, white-label client portal for your productized service, manage tasks, and track progress with real-time analytics. Best of all? You don’t need to know how to code to use Orchestra—just link your Stripe account and get started.
Whether you’re a designer, developer, or copywriter, Orchestra streamlines your workflow. It lets you collaborate with clients seamlessly while maintaining a private workspace with your team. Add integrations like Slack and webhooks to customize your setup and deliver a branded experience.
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