15 Best Marketing Tools For Agencies

In today's competitive environment, digital marketing agencies are pressured to do more with less. Clients want better results, faster, and at a lower cost. And as client demands increase, agency profit margins continue to shrink. For many agencies, productizing their services solves this tricky situation.

Creating marketing tools and templates to help automate service delivery and developing packaged, fixed-price offerings that can be efficiently scaled are the keys to success. The best agency management software can help you achieve this goal. In this article, we’ll explore how marketing tools for agencies can help you improve service delivery, boost profitability, and grow your productized services.

Orchestra's solution, grow your productized service, is a valuable tool to help agencies like yours achieve these objectives. The all-in-one solution allows agencies to create, market, and manage their productized services to streamline operations and boost profitability.

13 Tips for Efficient Agency Marketing

1. Use Orchestra

Orchestra is an all-in-one growth toolkit to help you launch your productized services. Built for creative professionals looking to scale, Orchestra enables you to enhance your marketing processes with a white-labeled client portal, task management, real-time analytics, and more. With Orchestra, you can streamline your workflows and collaborate with clients seamlessly while maintaining a private workspace for your team. You can add integrations like Slack and webhooks to customize your setup and deliver a branded experience. Try Orchestra for free today to elevate your productized service and grow your business.

2. Guest Blog

Contributing thought leadership blog posts to another company’s blog is an effective way to expand your reach. Make it a priority to find a business with the same target audience you’re trying to reach and pitch a story idea to their blog editor or content marketer. This will position you as knowledgeable in your industry and open your reach to a new customer segment for zero cost. Another great strategy is to get a content placement on a top-tier marketing media site such as Social Media Today, ProBlogger, or Moz. These sites have a high traffic volume, and chances are your post will get shared a lot, driving a good amount of traffic back to your business through a placed link. Don’t forget that every time you guest blog, it’s a quality backlink to your site that improves SEO.

3. Word of Mouth Marketing

According to a Nielson study on consumer trust in advertising, people trust recommendations from friends and family more than any other source. The study found that 84% of consumers say they either completely or somewhat trust product recommendations from family, colleagues, and friends. There are two key areas where you can excel that will leave your customers raving about results and service. Ensure you’re producing results that will leave customers telling all their colleagues that they need to hire your agency, too. And make your service shine with surprise and delight moments. Send thank you cards, never miss a deadline, be warm, and communicate often with your customers.

4. Business Cards

Despite being an age-old tactic, business cards still work in the digital world. You never know when you’ll meet someone who starts talking to you about their business and how they need good marketing advice. Whether at dinner or on vacation in the Caribbean, the ability to hand out a business card and give someone a reason to contact you later is never a bad idea. However, if you prefer having everything saved digitally, you can also provide digital business cards a shot.

5. Networking

An entrepreneurial friend who owns his own video marketing business once gave me great advice on how to grow a business. “Make a point to schedule two networking events weekly,” he said. Whether it’s attending a networking event or reaching out to someone you haven’t seen in a while or have never met, these are all great opportunities to talk about your business and how you might be able to collaborate. Chances are, the next time that person hears about someone needing marketing advice, they’ll think of you and the connection you made over a cup of double-brewed Sumatra.

6. Professional Website

When someone hears about your marketing agency, they’ll likely search for you online and visit your website to research more about you. Because you’re in the marketing world, the face of your brand is everything. Take the time to assemble a thoughtful brand and a cohesive, professional website. You can find top-notch templates for Squarespace and WordPress that make your site appear like you spent thousands on developers. If your agency’s homepage shines online and features your best client work in a portfolio, it’ll be an easy choice for new potential clients to sign on the dotted line.

7. Testimonials & Case Studies

In line with how vital word-of-mouth marketing is, testimonials and case studies highlight what your customers think about you. This helps potential clients build trust with your brand and decide to hire you. Don’t be afraid to ask clients after you’ve finished a project to provide a sentence or two for your website. Even better—ask them to recommend you or your company on LinkedIn, and then you can take out pieces of each recommendation and use them later as a testimonial quote on your site.

8. Client Logos

Featuring the logos of brands you’ve worked with on your website helps build credibility for your agency. When potential clients see other big brands who have said “Yes” to you, they’ll feel comfortable saying yes, too. Take the top six brands you’ve worked with who are the most well-known, and feature their logos in a client list on your home page.

9. Awards & Accreditation

When your marketing agency wins an award, it is a stamp of approval from the credible sources who hand out these awards. This goes a long way in selling your marketing agency as the best in the business since you’d likely beat out other agencies for the award. Enter campaigns you’ve created for your clients in the Shorty Awards or Content Marketing Institute’s yearly content awards.

Also, look around online for accreditations highlighting that your agency is knowledgeable. An excellent accreditation is the Google Analytics certification that tells others you’re a whiz at tracking and understanding how online marketing works for your customers. Becoming a Hatchbuck Partner is another excellent accreditation, primarily if you serve smaller clients.

10. Guest Speaking Opportunities

Like the thought leadership guest blogs, speaking at conferences makes you stand out as a thought leader in marketing. Thousands of people attend marketing conferences each year to gain knowledge. If you or your agency’s employees lead a talk at a major marketing conference, people will Tweet about it – expanding the audience that looks to your agency for advice when they need it.

11. Social Media – Twitter Lists

Social media is a powerful tool, and far too vast to go into all of its capabilities in a paragraph in this blog post. Still, you should start building social media communities for your marketing agency. Regularly share what you’re working on and awards I’ve won, and connect with your clients online. The best way to build your marketing agency through social media is by being very active on Twitter. You can create public or private Twitter lists to follow potential clients, competitors, brands, etc. Regularly converse with these brands, share their content, and build relationships so they’ll share your content in return and help spread the word about your agency.

12. Niche Online Communities

Social media is really about the power of communities; niche communities are the most powerful. Block out time each week to participate in conversations happening around marketing in subreddits, Inbound.org, or LinkedIn Groups. Not only will you likely learn something new and stay on top of trends, but you’ll also start to build online relationships that will pay back two-fold when you have news to share or when they start recommending you or your brand.

13. Content Marketing & SEO

Content marketing is the most powerful marketing tool you can use to market your agency. It is the number one marketing tool I tell everyone to invest in. Writing quality content for your marketing agency’s website consistently does several things:

• Showcases thought leadership to website visitors

• Increases organic search results and targets relevant keywords, which exponentially builds traffic to your website from qualified buyers

• It drives website visits back to your site from social media and gives you content to share on your social media profiles.

• It allows you to build premium content pieces that can be gated to collect a lead list.

• Build a newsletter list of customers and potential customers, which you can then utilize to spread news about your agency.

Related Reading

• How To Productize A Service
• Agency Client Relationship
• Agency Clients
• Agency Operations
• Best Agency Management Software
• Avoid Common Challenges That Agencies Face
• Agency Collaboration
• What Is an Agency Management System
• Marketing Agency Client Management
• Agency Metrics
• What Is A Productized Service
• Productized Service Examples

15 Best Marketing Tools For Agencies

1. Orchestra: Productizing Services Made Easy

Orchestra is a powerful growth toolkit that helps agencies quickly launch productized services. The platform allows your team to create a customizable, white-labeled client portal where customers can view their progress and communicate with your team.

You can also manage tasks and deliverables within Orchestra, so you don’t have to rely on multiple tools to organize your productized service. Plus, Orchestra comes with handy real-time analytics to help you measure the success of your service and make data-driven decisions to improve it.  You can get started with Orchestra for free to see if it fits your agency.

2. SEMrush: Content Research for SEO

SEMrush has a suite of tools to help agencies with all aspects of SEO. One of the most valuable features for marketing agencies is the topic research tool. This tool allows you to generate content ideas for your clients quickly. After typing in a topic and target location, the SEMrush tool provides many potential ideas around the main topic. The Topic Research Tool scans the top 10 results in Google for your client’s targeted keyword and related terms and categorizes them based on a theme. This helps you plan content effectively to create what’s relevant to your client’s audience.

Pros

• Free forever plan available

• Robust SEO research and tools

• Organic and PPC keyword research

• On-page SEO

Cons

• It’s not the most user-friendly

• Paid plans are costly

• Its free plan is minimal

3. Google Trends: Discover Trending Topics

Google Trends is a free tool that shows the popularity of a keyword or topic among Google search users. It helps you find trending topics in your client’s niche and gives them a competitive advantage. It can be a great tool to help keep them relevant and ahead of the latest trends.

Pros

• A free tool accessible to anyone without a cost

• Provides up-to-date search trends and popularity

• It helps identify trending keywords and seasonal patterns

• Offers insights into regional interest variations

Cons

• Provides only relative search volume, not absolute numbers

• Can prioritize fleeting trends over sustainable topics

• Insufficient data for low-volume search terms

4. Clearscope: Optimize Content for SEO

Clearscope is an AI-powered content optimization tool that helps agencies get more out of the content they create. Clearscope not only optimizes your content to be shareable, clickable, and readable, but it also produces content that is highly relevant to what potential customers are searching for. The tool integrates with Google Docs and WordPress plugins to save you from jumping to multiple platforms. Clearscope also has various pricing plans with no restricting contracts, making it easy for your agency to give it a try.

Pros 

• Ease of use

• Integrations with Google Docs and WordPress

• Plans don’t limit the number of users

Cons 

• All AI tools are limited to more expensive plans

• No free trial

• Pricing means it’s not for individuals or small businesses

5. Sprout Social: Social Media Management Tools for Agencies

Sprout helps agencies categorize messages, schedule posts on all social media platforms, and optimizes team workflows. It also offers ‘listening’ tools that help you understand your client’s audiences. Sprout Social uncovers trends and actionable insights from social media to inform brand and business strategies for your clients. Take full advantage of the free trial before determining if it fits your agency.

Pros

• User-friendly

• No contracts

• Schedule and publish content

• Review management

• Centralized social media inbox

Cons 

• No free plan is available

• It’s expensive

6. Later: Schedule Posts at the Right Time

Later is a similar social media scheduling tool, but its differentiator is that it tells you the best time to post to reach your client’s audience. Later, it was reportedly the first-to-market Instagram scheduler, so it knows a thing or two about the platform. Later helps your agency plan, analyze, and publish content in advance, including Instagram Reels, to save your agency time.

Pros 

• Easy to use, simple interface and media gallery

• Competitive pricing plans

• “Best time to publish” feature

Cons 

• You need business accounts on social

• Limited features compared to the competition

• The free version has basic features

7. Sendible: A Social Media Management Platform Built for Agencies 

Sendible is another agency's social media management platform that allows you to engage with customers across multiple social media channels in a centralized platform. It’s positioned as a productivity tool for digital agencies that saves time executing marketing strategies. The platform includes several solutions, including:

Publishing

Plan your social media content and strategy across multiple channels.

Collaboration

Collaborate and approve posts before they go live.

Analytics

This provides digital marketing data analysis and insights for your client’s social media data.

Listening: Monitor your client’s brand mentions and improve engagement.

Pros 

• All-in-one feature set. Sendible isn’t just a social media scheduler like many of its competitors. It’s a trustworthy AIO social media management platform with social listening tools, reporting, and a unified social inbox.

• Easy to use. Sendible has an incredibly clean, simple interface that we really liked. The post composer is super straightforward, and the calendar is easy to work with. Everything is beginner-friendly, so there’s no learning curve whatsoever.

• Unlimited scheduling. No matter which plan you sign up for, you can schedule as many social media posts as you want. This makes it great value for money compared to some alternative platforms, which charge more for higher scheduling limits.

• Great for teams. Sendible is best suited to teams and agencies. White-labeled dashboards, custom user roles & permissions, tasks & approvals… It has white-labeled dashboards, custom user roles and permissions, tasks and approvals, and everything you need to collaborate seamlessly with your clients and team members.

Cons 

• No AI writer. Sendible is late to the party when it comes to generative AI. Most of its competitors have already integrated AI writing tools to help users generate post captions quickly, but Sendible hasn’t. Hopefully, this is something they’ll add shortly.

• Essential features aren’t available on low-tier plans. Each of Sendible’s pricing plans gives you access to different features. And unfortunately, some of the most important ones are only available on higher-tier plans. For example, the Content Library should be included in all plans, but it isn’t. That said, higher-tier plans do work out more affordable than most competitors.

8. Mixbloom: Outsource Your Content Creation

If you have no time to create content, use Mixbloom to outsource it. Collaborate with professionals, schedule posts automatically, approve your content simply, and promote it effectively with Mixbloom. When you introduce the Mixbloom team to your client’s brand, their project manager suggests a content strategy and starts working on your content. After that, you must approve the content, which will get published and promoted within a few days.

If you have no time to create content, use Mixbloom to outsource it. Collaborate with professionals, schedule posts automatically, approve your content simply, and promote it effectively with Mixbloom. When you introduce the Mixbloom team to your client’s brand, their project manager suggests a content strategy and starts working on your content. After that, you must approve the content, which will get published and promoted within a few days.

Pros 

• Content Automation: Simplifies social media content creation.

• Custom Branding: Ensures posts align with your brand identity.

• Time-Saving: Reduces the effort for social media management.

• Team Collaboration: Supports approval workflows and feedback.

Cons 

• Cost: It may be expensive for small businesses.

• Limited Customization: Automation might lack a personal touch.

• Dependency: Over-reliance on the tool could reduce creativity.

9. Buffer: Simple Social Media Management

Buffer is an application that lets you manage your social media quickly and easily. With it, you can schedule your client’s posts, add them to your queue, and build your following from a single user-friendly dashboard. Also, Buffer browser extensions and mobile apps work from anywhere, allowing you to schedule content as you discover it. Finally, view how your client’s posts perform and analyze what type of content works best for their audience.

Pros 

• Simple cross-posting

• Straightforward calendar view

• Integrates with almost every social platform

• Buffer analysis may be too essential for some

Cons 

• Buffer may glitch with Instagram

• Arbitrary character limits for Facebook, Twitter

• Pay-as-you-go packaging

10. Drip: Marketing Automation for eCommerce

If your clients have eCommerce businesses, Drip is a great tool. Their platform lets you create forms and popups to convert drive-by web traffic into customers, build HTML emails from pre-built templates (or custom builds), send automated SMS, and more. Drip stores customer data to tailor content for individual customers, recognize when they take vital actions and engage with perfectly timed messages.

Pros 

• Industry-leading features for supercharging online sales

• Insightful data and analytics

• Unlimited monthly email sends (up to 30,000 contacts)

• Integrates seamlessly with Shopify

Cons 

• It does not offer a free version

• It’s expensive compared to competitors

• The free trial does not include unlimited email sends

• Steep learning curve

11. Klaviyo: Email Marketing for eCommerce

Klaviyo is another excellent tool for your eCommerce clients. This platform makes creating deeper, higher-value customer relationships easy through email marketing and SMS campaigns. Klaviyo lets you get the full story on every customer visit–what they’re clicking on, what causes them to bounce, and what makes them buy. Segment a variety of customers, build automated sending schedules, and more. Combine your client’s Klaviyo metrics with their other marketing platform metrics in one report to give them a picture of their overall marketing performance.

Pros 

• Extensive third-party integrations

• Responsive email templates

• Supports list segmentation

Cons 

• Customer support complaints

• Steep learning curve

• Relatively expensive

12. Zapier: A Tool for Automation

Zapier is a web automation tool that connects your favorite apps to help automate tedious tasks. With Zapier, you can easily connect two or more apps to create powerful workflows without coding knowledge. For example, you could use Zapier to automatically add new leads from your CRM into your email marketing software to follow up with them quickly.

Pros 

• Easy integration, broad app compatibility, automation triggers, and time-saving workflows.

• Effortless automation, vast app integrations, real-time triggers, and a user-friendly interface.

• Process automation, time-saving, easy app connections, and scalability.

Cons 

• Complex setup for intricate workflows.

• Limited actions on the free plan.

• The learning curve for complex integrations.

13. Calendly: Schedule Meetings with Ease 

Use Calendly to schedule meetings without the back-and-forth emails. Share your Calendly links and let your invitee pick a time. Then, the event is added to your calendar. Calendly is very flexible, allowing for various types of individual and group bookings that are easily integrated with calendars, apps, and websites. APIs and webhooks are customizable, offering buffer times, custom event times, notifications, and other enjoyable and user-friendly options.

Pros 

• Intuitive user experience (UX)

• Easy for clients to set up meetings

• Meeting analytics and insights offered at higher tiers

• Ability to create surveys

Cons 

• Calendly branding removal is allowed only for Professional, Teams, and Enterprise users

• The free version does not come with email reminders and only allows for one type of meeting

14. Right Inbox: Email Productivity for Gmail Users

Right Inbox saves you time on repetitive tasks and helps you send better emails in less time. Join more than 250,000+ professionals who have added Right Inbox to Gmail for next-level email productivity. Right Inbox’s most used feature is the send later feature, which is great when dealing with clients in different time zones. Write emails now. They are scheduled to be sent later for perfect timing. Instantly align with remote contact schedules and time zone support. Right Inbox’s other powerful features include Switching between different email signatures, inserting a templated message, setting up an email sequence, email tracking, and reminders.

Pros 

• Integrates with Gmail Right Inbox integrates seamlessly with Gmail.

• Features Right Inbox has many features, including Email tracking, Email reminders, Follow-up emails, Visual previews of web links, Animated GIFs, Signatures CRM sync, Inbox pause

• Free plan Right Inbox has a free plan with some features, including ten free reminders, ten private notes, five email templates, and five tracked emails per month.

Cons 

• Limited integration Right Inbox has limited integration.

• Free plan limitations: The free plan has limitations.

• There is no way to configure favorite intervals.

15. HubSpot: The All-in-One Marketing Tool 

HubSpot is a CRM platform that connects everything scaling agencies need to deliver an optimal customer experience from one place. It offers valuable capabilities, including lead generation tools, keyword tracking, content solutions, and more.

For example, the HubSpot blog content writer leverages AI technology to generate high-engaging blog content, making it an excellent tool for marketing agencies looking to streamline their content creation process. From an analytics perspective, HubSpot is also a great way to track where your potential clients are coming from–your website, social media, etc.

Pros 

• Core CRM software is free

• Real-time lead behavior notification

• Personalized email sequences for leads as well as existing customers

Cons 

• Per-user plans can get expensive for small businesses

• Only one email per contact

How Do Agencies Win Clients In 17 Simple Ways

1. Prioritize Building Strong Relationships  

Agencies win clients by developing strong relationships. New agencies can get bogged down in flashy work and impressive case studies, but building trust with prospective clients matters little. Before you wow them with your expertise, prioritize getting to know them and their business. - Seth Hargrave, Media Two

2. Exchange Discounts For Testimonials  

One of the best ways for a new agency to secure its first clients is to offer discounted services in exchange for testimonials. This strategy has a few benefits. First, it will help showcase your talents and provide your new clients with tangible marketing results. Then, you can use the testimonials and case studies to secure future client engagements. - Elyse Flynn Meyer, Prism Global Marketing Solutions

3. Offer Clients A Starter Deal  

Securing your first clients is critical for generating momentum. New businesses can use a variety of strategies to land initial accounts. Some of our methods include leveraging our network by reaching out to friends and former colleagues (personal recommendations are powerful), offering a starter deal with a special discount for new clients, and sharing success stories or case studies demonstrating our expertise. - Rovertzonn Cruz, RC Digital Consultancy

4. Build A Strong Online Presence  

Establishing a robust online presence, characterized by a well-crafted website and active social media engagement, is a highly effective strategy for a new agency to secure new clients during its initial stages of operation. Also, getting testimonials from your current clients is another great way to build trust in your company and find potential clients who want to work with you more quickly. - Jordan Collins, Salty’s Media LLC

5. Develop A Strong Brand And Portfolio  

Develop a strong brand and assemble some beautiful portfolio samples of prior work. Next, create one or two case studies demonstrating the results you can produce. Then, use networking, email, and phone calls to set initial appointments and make your pitch. Companies are always looking for great agencies to help them grow. Represent yourself as one of them. - David Moncur, Moncur

6. Put The Word Out   

In most cases, it all starts with the founder’s or co-founders’ network(s). Go through your personal and professional Rolodex, LinkedIn, alumni networks, and any other networks you’re involved in to put the word out: You’re looking for clients. You can also frame it as “I’m starting an agency in X sector and doing market research.” That’s an excellent way to get advice and clients! - Paul David, Literal Humans

7. Tap Into First-Degree Connections  

The first year of an agency’s existence is about first-degree connections—and there’s no shame! When we started in January 2021, we tapped into our previous freelancing clients and full-time connections to secure our first contracts. Although we have significantly expanded our client base today, we still work with some of those first accounts! - Christine Olivas, Co-Conspirators

8. Give The First X Number Of Customers A Deal  

This is a brilliant hack for someone launching a new agency: Go to events in the industry you want to target and offer a fantastic deal in return for a video or written testimonial. Prospective clients will understand that you are offering a great deal because you are new and want a few testimonials to establish your brand. Add a bit of a sense of scarcity: “The deal is only valid for the first X customers.” - Vaibhav Kakkar, Digital Web Solutions.

9. Decide Your Client Criteria UpFront  

An agency will always be defined by its client list. Any new agency must decide, “Who are we, and what do we want to be known for?” Then, determine your client criteria upfront. Who do you want to serve? How do you want to position yourself? What niche do you want to focus on? Focus on those companies, nonprofits, and brands that fit that segment, and don’t be afraid to say “no” to the rest. - Katie Everett, Katalyst Productions

10. Create Content Around Audience Pain Points  

The most effective way for a new agency to secure new clients when it first opens is to create content that showcases its core values, commitment to quality, and at least one key value differentiator. That differentiator could be that the agency is always on time, always on budget, the most creative, or anything regarding a pain point their target audience has that they can resolve. - Sanju Ganglani, gang&lani media

11. Mine The Principals’ Networks  

While the agency may be new, the principals are likely not new and should mine their networks of business contacts for potential clients or referral sources. Agencies can also use the tools they use to help their clients—PR, speaking, content marketing, webinars, and events—to showcase their marketing skills. Successfully marketing your agency also proves your capabilities to prospects. - Khali Henderson, BuzzTheory

12. Meet All Your Contacts Face-To-Face  

Make appointments for coffee with everyone you know who has a network of contacts. Sit with them face-to-face, tell them you are just getting started, and I would like their help. Describe your services and your ideal client avatar, then ask them if they can make any introductions. Even if they can’t, it’s helpful to practice your pitch. At best, they will introduce you to your next client. - Nancy Marshall, Marshall Communications

13. Look Bigger Than You Are  

Look more significant than you are through your Web presence, services, and the experience you offer. The goal is to get upstream with larger companies (middle market) versus being limited to small businesses. Small business lands you more small business. The middle market opens things up. Offer smaller budgets to bigger fish to build your experience, and then you run off. - Dean Trevelino, Trevelino/Keller

14. Post Niche ‘How-To’ Content  

Start posting “how-to” content focused on your niche or expertise. Use social media and business platforms to convey helpful, real-world advice to those struggling or who could use your help. Your audience will search for this information and (hopefully) you as a potential resource! - Eyal Danon, Ignite Advisory Group

15. Sell Your Services On Fiverr  

We offered a couple of services on Fiverr in our early days to help keep the lights on. We made $53,000 in sales in the first year. In the second year, we averaged $50,000 per month! Fiverr isn’t just $5 gigs; our average sales price is $600, and we sometimes get single orders for $10,000 or more. We’ve since totaled almost $2 million in sales, and Fiverr is its business division. - Michael Chagala, Rank Harvest SEO

16. Let Customers Try Before They Buy  

Offer to do work for free for a definitive amount of time, make sure to overdeliver, and then, if they are happy with the results, have them start paying. This forces you to create an excellent service that will retain customers. It gives you an excellent opportunity to collect case studies and ask for introductions to others they know who can benefit from your service. - Tony Pec, Y Not You Media

17. Don’t Open For Business Until You Have A New Client  

I believe an agency shouldn’t open its doors until it has a new client. I see a lot of entrepreneurs make this mistake. You shouldn’t start a new business until you know where your first dollar will come from. If you don’t know that, you don’t have a business; you have an excellent idea for a company. For that to happen, your first new clients must be direct contacts of the founders. - Jon Sneider, Wild Gravity

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How to Use AI for Marketing

1. Create AI Marketing Videos for Brand Awareness

Marketing videos boost brand awareness. They help viewers remember 95% of a message and increase organic traffic from SERPs by 157%. You can create personalized and contextually relevant videos at scale with generative AI. And you'll reduce your workload by 60-70%. Generative AI creates endless possibilities using technology like Natural language processing (NLP) for script generation, Machine learning (ML) algorithms for editing and optimizing video content, Computer vision for incorporating relevant imagery dynamically

2. Generate Ads and Other Marketing Content 

AI can produce marketing content using natural language generation. Deep learning and ML algorithms can also research and analyze past campaign data, predicting what content will perform best and suggesting improvements. The results? AI-generated content can increase leads by up to 50%. Using AI in ads and marketing materials helps create more effective messages that, in turn, increase engagement. However, AI in digital marketing can also scale personalized content creation and adapt messaging across different demographics and consumer behaviors.

3. Make Sense of Large Data Sets 

The more customer data you analyze, the greater your marketing strategy. Still, social media listening and voice-of-customer analysis take a lot of time. Luckily, AI technologies, particularly ML, can ease your marketing efforts. They sift through large, unstructured data sets, even messy stuff like social media posts and emails, to find patterns and predictions humans can't. AI processes and interprets all that data, guiding your marketing solutions based on accurate audience segmentation and personalization.

AI analytics predict customer behavior so that you target marketing campaigns more accurately and improve customer experiences. In short, you'll save plenty of time using AI-powered tools for predictive analytics, customer sentiment analysis, and real-time data processing. These will enable you to understand market trends, consumer feedback, and campaign performance.

4. Personalize Content and Customer Experiences 

Personalization strengthens customer relationships. It leads to higher engagement and improved conversions, making messages resonate more deeply with individuals. From custom email marketing and website experiences to targeted ad placements, there's a lot AI can do in this department. Looking at the big picture, ML and AI in digital marketing have two significant contributions: They help marketers analyze customer data to predict preferences and behaviors and dynamically tailor content, product recommendations, and communication based on real-time interactions and historical data.

5. Automate Important Marketing Processes 

Companies using AI in marketing automation see an average ROI increase of up to 30%. Their artificial intelligence marketing can reach more people through the proper channels at the right time. We're talking about programmatic advertising (automated ad buying and selling), social media scheduling, and email workflows that respond to user behaviors and triggers in real-time. AI technologies include machine learning for predictive analytics and decision-making and NLP for content creation (social media, emails, etc.).

Try Orchestra for Free to Grow Your Productized Service Today

Orchestra provides a fully branded, white-labeled client portal so you can deliver a personalized experience to your customers. With this client portal, you can automate onboarding by creating a custom process for each new client that walks them through what to expect and how to get started. You can also share files and folders, collect client payments, and even create a dedicated space for your team to collaborate privately on the project without involving the client.

Try Orchestra for free today to elevate your productized service and grow your business.

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