12 Best Real-Life Productized Services Examples
Managing an agency is challenging. Juggling client demands, employee expectations, and your business's day-to-day operations can be overwhelming. One way to ease the burden of agency management is to invest in the best agency management software.
Not only can software relieve some of your burden, but it can also create structure and organization within your agency, improving overall performance. This guide explores the significance of productized services within agency management software and how they can help you achieve your goals.
What Is A Productized Service?
Let's define productized services to ensure we are on the same page. From your customers’ perspective, a productized service offers a specialized "done for you" solution with a compelling value proposition, packaged at a set price and scope. From the founder’s perspective (that’s you), a productized service runs systematically and continues to produce and grow with or without your direct involvement.
When it comes to examples of productized services, there are plenty of variations on the business model to consider, and I cover those in-depth in a separate guide. For this guide, just keep in mind that a productized service is all about predictability, Selling to a typical customer, solving a common problem with a standard solution, packaged at an easy-to-buy / easy-to-sell price, without the usual song and dance of a custom proposal process.
How Are Productized Services Different?
Productized services differ from freelancing and other services because when you develop your productization plan, you will target a specific type of client, and your service will solve a particular business need. Your clients have a business pain point that your productized service is designed to solve.
You will use predictable, repeatable processes to deliver your service, making your clients’ experience smooth and enjoyable. Your team will know what to expect every time. Productized services also offer simple pricing options, presented as ready-made packages, so that means no more proposals for clients. Your client’s expectations are spelled out for them from the start. Productized services come in a few flavors regarding revenue models, from recurring subscriptions (or retainers) to one-time engagements. The difference is the price is often fixed, sometimes with a few packages to choose from, with a predictable, pre-packaged scope of work.
9 Tips To Build Productized Services Efficiently
1. Use Orchestra: The Best Agency Management Software for Productized Services
Launch your productized service with Orchestra's all-in-one growth toolkit. Designed for creatives ready to scale, Orchestra provides a branded, white-labeled client portal, task management, and real-time analytics, with no coding needed—just your Stripe account.
Whether you’re a designer, developer, or copywriter, Orchestra streamlines your workflow. It lets you collaborate with clients seamlessly while maintaining a private workspace with your team. Add integrations like Slack and webhooks to customize your setup and deliver a branded experience. Elevate your service with a platform built to grow alongside you; try Orchestra for free to develop your productized service today.
2. Find Your Niche to Productize Services
A focused niche allows your brand to shine because you can become an industry expert. What could be better than knowing you’re the one-time speed optimization services expert? It makes it easy to find potential clients as you know how to speak to them. And it’s easier to bundle your services, set your prices, and sell them. That being said, not everyone is running an established agency. Some are starting fresh, so you might have to do market research first to reach potential customers.
3. Understand Your Client's Needs
If you don’t know what could help your clients, then research is necessary to find out what they fear, what they want, and what could help make their businesses more competitive. With the data collected, you can create ideal customer profiles. Then, look at your past invoices, identify missed opportunities, and eliminate services nobody seems to be going crazy for.
You can also use customer experience management software platforms, which offer great tools to better connect with clients and understand their needs. As a service business owner, providing value to your clients is essential; you can’t offer real value without knowing their needs. Your service offering should be a packaged solution to those needs.
4. Differentiate Your Productized Service
Earlier, I mentioned that you might have to do market research. The pitfall many productized service providers fall into is this: they see a competing provider's excellent idea and copy it. Why would a potential client buy your service over the established one? Maybe you’re cheaper, but competing on price is a race to the bottom. Instead, set yourself apart with unique attributes. For instance, let’s say your service is to create insurance websites.
While that is an exciting niche because you set me apart from regular designers, why should anyone hire you? Leverage your client testimonials and data, and show prospects that your customers have increased conversion by XY%. Another example, someone selling services for book covers (design, typography, etc.). There are countless book cover experts, but only a few of them have worked with best-selling authors.
5. Review Your Metrics
How long has each of your services been offered? How do your current services contribute to my success? Do any of my services need more sales? What makes these services different from my more successful services? Build off these metrics to offer productized versions of already successful services. Revise unsuccessful services to provide a productized version that solves a specific problem.
6. Check Your Support History
Scan the inbox of your helpdesk software for reasons clients stopped using my services and any objections and problems they experienced. You may find shortcomings in my services or the way they’re delivered. For example, if you notice customers regularly asking for progress updates, consider implementing a self-service portal where they can see the status of their orders in real-time.
7. Ask Your Best Customers for Insight
Who are your favorite customers? The ones responsible for a good chunk of your revenue while requiring minimal handholding along the way; I’m sure you have a few clients like that. Reach out to these clients to find what attracted them to your agency first and gather insights into bringing in more people like them.
8. Talk to Other People in Your Industry
Only some people in your space are in direct competition with you. You’ll learn a lot about business and your customers just from talking to other service providers they use. It could be through industry forums, Slack groups, or in-person events. By openly sharing ideas and helping others solve their problems, you’ll expose yourself to future opportunities, collaborations, and joint ventures.
9. Test Your Setup & Optimize Your Flow
Last, many tests are run when everything is set up. Invite a client into my portal and ask them to purchase services, go through the order process, and give you feedback. Don’t worry; we have a test mode, so payments aren’t live. With the input, go back to the drawing board until the entire flow is accessible for both existing clients and new prospects. Then, launch your productized service officially and promote it via content marketing, social media, and affiliates.
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Benefits of Productized Services
Boosting Sales with Productized Services
One of the primary reasons to productize your service is to help you get more sales. By simplifying the customer journey, you will make your business more sustainable. Productized services allow enterprises to forecast revenue and plan their operations accurately. Predicting profits and cash flow becomes easier with a standardized offering and pricing.
When a service is productized, the sales, usage metrics, and other key performance indicators become more transparent and more accessible to track. This enables better data-driven decision-making. Additionally, productizing a service makes it more scalable, as the delivery and fulfillment processes can be systematized and automated. This supports business growth.
Turbocharging Productivity with Productized Services
Productized services will help increase your business's productivity. By offering a limited, well-defined set of services, your business can streamline its operations and improve efficiency, leading to greater productivity for your team.
With a productized services model, your team can focus on refining and optimizing a specific set of offerings rather than constantly adapting to new client requirements. This can lead to more efficient and streamlined operations.
Scaling Made Easy with Productized Services
Another main benefit of productized services is scaling. It helps you scale your business quickly. With business analytics, scaling a productized service business is easy. By closely monitoring critical metrics like customer acquisition cost, customer lifetime value, churn rate, etc., you can identify opportunities to optimize and expand your reach.
Productized services often have more flexible and scalable pricing models, such as per-user or per-feature pricing. This can allow you to serve customers of different sizes and needs, further expanding your potential market.
Accelerating Payments with Productized Services
With set scopes and prices, productized services streamline the billing and payment processes, lowering administrative costs and enhancing cash flow. Consulting firms can use these tactics to improve customer engagement, optimize operations, and achieve long-term growth.
Furthermore, with a productized approach, businesses can invest in streamlining processes and developing robust systems to ensure reliable service delivery. This can reduce the likelihood of delays or errors.
Reducing Churn with Productized Services
Productized services can be an effective way for businesses to reduce customer churn rates. These services offer a standardized, repeatable service package well-defined in scope, pricing, and delivery. This consistency can improve the customer experience and help customers understand the value they are getting. Customers with a positive, consistent experience with a productized service are less likely to churn and more likely to continue renewing.
The predictability and reliability of the service offering can increase customer satisfaction and loyalty. Productized services make cross-selling and upselling additional products or service tiers to existing customers easier. This can help drive higher customer lifetime value and reduce churn.
Elevating Customer Experience with Productized Services
Improving customer experience is one of the main benefits of productized services, which is a beneficial strategy for businesses. Productized services offer a standardized and consistent service experience, which helps set clear customer expectations. This predictability can make the customer journey smoother and more transparent.
These services typically have clear, predefined pricing structures, which can help customers understand and budget for the services they need. This transparency reduces surprises and builds trust.
Try Orchestra for Free to Grow Your Productized Service Today
Launch your productized service effortlessly with Orchestra's all-in-one growth toolkit. Designed for creatives ready to scale, Orchestra provides a branded, white-labeled client portal, task management, and real-time analytics, with no coding needed, just your Stripe account. Whether you’re a designer, developer, or copywriter, Orchestra streamlines your workflow, letting you collaborate with clients seamlessly while maintaining a private workspace with your team.
Add integrations like Slack and webhooks to customize your setup and deliver a branded experience. Enhance your service with a platform built to grow alongside you; try Orchestra for free and develop your productized service today!
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12 Best Real-Life Productized Services Examples
1. WordPress Speed Optimization
WP Speed Fix specializes in WordPress speed optimization after realizing that there’s a real need for it. Many of their clients’ websites used to load in five to ten seconds, which is simply too slow. Not only does a slow website hamper the user experience, but Google also prefers fast-loading pages.
A big part of the business is educating customers on why speed is important, how speed is measured, and why fast hosting is very important. WP Speed Fix also offers a free side speed audit, which is a great way to capture leads.
2. Online Interior Design & Curation
Founded in 2014, Laurel & Wolf was a promising e-design company that sadly went out of business five years later. Luckily, a Canadian duo bought the domain and revived the brand, and they are now running their business on SPP.
With the relaunch, the business model also slightly changed. Laurel & Wolf offers a simple pricing structure consisting of three one-time services. While competitor Havenly’s prices start at just $79, Laurel & Wolf doesn’t want to compete on pricing alone. From the beginning, they recruited talented designers with a commission revenue-share system. With the company's growth potential, designers should stay with them long-term.
3. Testimonial Hero
Testimonial Hero makes getting video testimonials easy for B2B companies. They have expert videographers worldwide so that you can get high-quality videos without travel fees. Their service can be purchased once or as many times as needed for different videos, making this a strong example of a one-time but repeatable productized service.
4. Recording to Blog Posts
Spoke (formerly PodReacher) turns audio recordings into high-quality content that is successful with audiences and search engines. The company focuses on B2B brands that want to repurpose existing content but need more resources.
One thing to keep in mind is that this is not a transcription service. While that is a popular productized service category, Spoke doesn’t simply transcribe the audio recordings. Instead, they create long-form content that preserves and expands upon their clients’ unique voices. Their clients can then publish the content on their blog, use it for guest posts, or create an eBook for lead generation.
The pricing structure for this productized service is simple; clients could order the content one at a time or in bulk (with a potential bulk discount). There’s also an opportunity to offer a recurring service that gives clients a certain number of monthly content pieces.
5. Case Study Buddy
When you want to promote your business through case studies, Case Study Buddy helps you with written and video options. Their specialized team provides a few package options that can be purchased once, with all deliverables clearly outlined. This is another repeatable example since a business may want more case studies later or in a different format, making their package options appealing.
6. Amazon Listing Optimization
Many business owners sell their products exclusively through Amazon. They struggle the most with getting their listings seen and clicked on. KENJI ROI specializes in Amazon listing optimization. They analyze their clients' products, find competing products, and optimize the product descriptions and keywords.
With their years of experience, they know how to adjust the language to target buyers looking to solve an issue or remove a pain point. Besides its listing services, Kenji roi has expanded its business, offering product photography, PPC management, and even Amazon storefront design. The core business is still focused on Amazon and has yet to show interest in tapping into other stores.
7. Website by Tonight
Website by Tonight connects those who need a Squarespace website with designers who then design the website while screen sharing with the client. Focused on a particular niche (SquareSpace users), Website by Tonight is intended to be a one-time service, helping get to the finished website design in hours, not months.
8. Fish Veterinary Services
Veterinary Services are certainly not what you’d expect in a list of productized services, but one of our clients has pulled this one off quite well. Aquatic Veterinary Services uses SPP so new and existing clients can purchase virtual consultations and recurring pond subscription services to keep their fish healthy. The advantage of productizing a part of your business is that it can be put on autopilot while focusing on other more demanding tasks that require consultations.
9. Theme Valet
Getting a WordPress Theme set up can be challenging so Theme Valet will set it up (and even load content) for a low fee. They help people who don’t want to or who just don’t have the time to do it themselves, and they do it quickly and securely. This is a well-defined, one-time productized service focused on WordPress users' (large) niche.
10. Podcast Production and Editing
Lower Street helps businesses and consultants launch their podcast strategy, content, and promotion. While other companies focus primarily on editing, Lower Street can take over all aspects, from concept to production and launch.
What sets this company apart from the competition is that they don’t have a pricing page that lets potential clients place orders directly. Instead, the CTA always leads to a contact form promising a free consultation.
This isn’t unusual for higher-priced service providers with a sales/success team that consults prospects. Qualifying leads makes it much easier to ensure they get exactly what they need. Once they can access the client portal, they can probably place new orders.
11. Website Rescues
Website Rescues take an existing Squarespace or Shopify site and make it feel like new again, looking better and running faster. They also offer a website review or a complete setup, giving potential clients a few one-time project options.
12. Small Business Web Design
Many talented web designers are out there, but the Notion Design Group targets small businesses and nonprofits. They know how important it is to let an expert handle the website to be able to focus on the core business. Notion Design Group offers free consultation calls like many other productized service providers. However, those convinced by their impressive web design portfolio can purchase services from the pricing page.
The choice is relatively easy as there are only two packages. A third one is displayed only in the order form and adds a one-time branding package to the cart. Apart from that, clients can choose from a variety of add-on services, such as a simple logo design, the creation of a custom form, or making the website multilingual.
Try Orchestra for Free to Grow Your Productized Service Today
Running a productized service can get complicated fast. Orchestra helps you organize the chaos. The client portal lets you create a branded, customizable space for every incoming project. You can use this space to communicate with clients, share files, and quickly deliver project assets.
Orchestra also helps you keep track of tasks and timelines to improve your workflow. This agency management software is built for teams and includes features like private internal note-taking, task assignments, and deadline tracking to help you manage projects seamlessly.
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